We know how and when to challenge existing formats, enter into unchartered ground and explore untapped natural environments
We understand how powerful sports events can be, whether that is from a brand perspective, or as an athlete and spectator. We know how to create an unforgettable sporting event and we are proud to have a unique portfolio of boundary breaking events, developed and managed by our team across sailing, cycling and running which harness the power of nature and provide unparalleled experiences connecting fans, participants and sponsors.
We pride ourselves on our creative thinking and innovative ideas. Our team are passionate about the importance of sport, and channel that to create unique sporting events that you won’t find anywhere else.
Our experience enables us to spot an opportunity and to create industry-leading sports events across the globe that provide once-in-a-lifetime experiences for participants, underpinned by strong commercial return.
From concept right through to bringing an event to life, we utilise our experience and knowledge of the sports industry to meticulously plan every technical aspect to deliver exceptional events that provide maximum value and ROI.
We have created and acquired the rights to sporting events that have engaged thousands of athletes, hundreds of brands and millions of public and fans, as well as governments, cities and institutional partners, all over the world.
Examples of our work
The Haute Route is the world’s most prestigious multi-day events for amateur cyclists, created by OC Sport. Starting with the Haute Route Alps in 2011, this event has gone from strength to strength and now features a series of challenging 3 and 7-day events in iconic cycling destinations worldwide, providing cyclists with the opportunity to ride unique routes and legendary climbs in a peloton of like-minded athletes.
Balexert 20km de Genève
A new concept in running launched by OC Sport, the Balexert 20km de Genève provides an exhilarating test for individuals, pairs and teams of three. In 2019, the 3rd edition of the race welcomed 3,861 participants across 6 race formats – with runners enjoying everything from relay legs to race records.
Extreme Sailing Series
In 2007, OC Sport launched The iShares Cup, the precursor to the Extreme Sailing Series. The pioneering Stadium Racing concept literally changed the face of sailing, with nearly every other professional sailing series adopting this fast-paced style of racing, which puts the public at the center, over the years that followed. Starting as a European only circuit, OC Sport grew the Extreme Sailing Series to a world-wide circuit, attracting global sponsors, engaging millions of public, generating TV coverage internationally and attracting a loyal and engaged online fanbase.