Who we are

We are market leaders who continually Rethink Sport to drive innovation

We are committed to creating unforgettable sporting experiences in some of the most challenging and beautiful settings on the planet, while accelerating the race to carbon neutrality and maximising the impact and value of our actions.

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Our playgrounds – the oceans, the roads, the mountains and city centres – provide the stadium for both amateur and professional athletes to achieve extraordinary things.

We are progressive and believe it is our responsibility to continually challenge ourselves to rethink how we operate to ensure individuals and commercial partners can continue to enjoy our planet and outdoor sports for years to come.

We have a unique set of capabilities, based on more than 20 years' experience in creating and managing events in professional sailing, amateur cycling, running, and triathlon. We deliver world-class events at sea, in the mountains and in city centres.

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Get in touch with us to find out how we can work together