Balexert will be, from the 2022 edition, the new Title Partner of the Geneva 20km. The shopping center has supported sport locally for many years, as evidenced by its major partnership with the Genève-Servette Hockey Club. The leading shopping center in French-speaking Switzerland, with more than 8 million visitors per year, is committed to supporting the Geneva 20km, an emblematic race on the right bank.
“Winning sometimes between the vineyards and sometimes through the countryside of Geneva's right bank and going so far as to flirt with the end of the runway at Geneva International Airport, the 20km of Geneva is a race unanimously appreciated by all participants. With ever-growing popularity, this event is today one of the “must-sees” in the Lake Geneva region,” says Ivan Haralambof, director of Balexert. “Now renamed the Balexert 20km of Geneva, it is with a certain pride that we announce the signing of a partnership linking us to this event for the next three years. Balexert thus takes up the torch of Geneva International Airport as Title Partner and at the same time strengthens its local and social footprint by supporting Geneva sport.”
Beyond its role as an economic and social player for the region, Balexert has been, since its creation, a place of life. 50 years later, the center still embodies this pioneering spirit by offering much more than just a shopping experience. We come to Balexert to eat, have fun, do shopping, get inspired, stroll, access services, alone, with family, with friends... and play sports!
It is therefore quite natural that Balexert becomes Title Partner of the Geneva 20km in order to support this race open to all and anchored in the hearts of the people of Geneva. Indeed, with more than 4,000 runners and 300 volunteers, the Geneva 20km is a benchmark event in the canton of Geneva. With 6 races on the program, the event welcomes around 36% of beginner runners each year, allowing everyone to challenge themselves over the distance of their choice. The route is a dream for many; with a start in the heart of the city, a first part of the race through International Geneva, a second through the Geneva countryside crossing the communes of Pregny-Chambésy, Le Grand-Saconnex, Genthod and Bellevue to finish at the edge of the lake with a magnificent view of the Jet d'Eau.
“We are very happy to welcome Balexert as Title Partner of the event with whom we share the same family and proximity values” exclaims Benjamin Chandelier, director of the event. “The third race in the canton of Geneva, this event has become a must in the region. It is therefore natural that the event village will take up residence in an equally unique location: the Balexert shopping center. We would like to warmly thank Genève Aéroport which has supported us since the creation of the event and for four physical editions and one connected edition. It is with great pleasure that we announce today this new partnership which will allow the Geneva 20km to continue its development and influence.”
The fifth edition of the Balexert 20km of Geneva will take place on Sunday November 6, 2022 with 6 race formats on the program:
20km
20km Relay (2 person relay race)
10km
10km Relay (2 person relay race)
10km Walk
10km Nordic Walking
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