< Back to projects

Powerade, Coca-Cola's sports drink, is a sponsor of five French League 1 football teams.

In order to promote the importance of hydration whilst playing football and, of course, the benefits of using sport drinks, Powerade decided to produce videos of each team under contract.

Coca-Cola, Official Sponsor of UEFA Euro 2012, relayed the Happiness Truck global campaign.

Coca-Cola France produced a promotional video for the Happiness Truck France Tour, staring the French Football National Team. The video was seen by almost 1 million fans and became one of the most viewed Coca-Cola videos in France.

Contact

info@ocsport.com

OC SPORT UK (COWES) Venture Quays, Castle street, East Cowes, Isle of Wight, PO32 6EZ, UK
uk: +44 (0) 1983 282797
OC SPORT UK (LONDON) Room 728, 7th Floor, 22 Upper Ground, London, SE1 9PD.
OC SPORT SWITZERLAND Route du Lac 3, 1094 Paudex, Switzerland
ch: +41 (0) 22 548 1028
OC SPORT FRANCE 9 bis rue Delerue - 92120 Montrouge, Paris, France
fr: +33 (0) 1 47 46 48 70