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Powerade, Coca-Cola's sports drink, is a sponsor of five French League 1 football teams.

In order to promote the importance of hydration whilst playing football and, of course, the benefits of using sport drinks, Powerade decided to produce videos of each team under contract.

Coca-Cola, Official Sponsor of UEFA Euro 2012, relayed the Happiness Truck global campaign.

Coca-Cola France produced a promotional video for the Happiness Truck France Tour, staring the French Football National Team. The video was seen by almost 1 million fans and became one of the most viewed Coca-Cola videos in France.



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